Your everyday essentials: skin-like concealers

By Terry Hyaluronic Hydra-Concealer

Covering up blemishes,
smoothing uneven skin with a flawless coverage.

 ‘Now, more than ever, women are demanding superior performance makeup that delivers a flawless no-makeup look. I wanted to create a product that delivers exactly this while also caring for the skin. HYALURONIC HYDRA-CONCEALER offers a crease-free formula with exceptional skincare benefits that delivers a natural polished look.’ – Terry de Gunzburg.

By Terry Hyaluronic Hydra-Concealer

The Secret weapon: A New Generation Concealer Hybrid

The latest innovation from BY TERRY is the new HYALURONIC HYDRA-CONCEALER, with an impressive 87% skincare base.

BY TERRY is known for its ground-breaking approach to developing luxurious skincare-infused makeup that enhances your natural beauty. This unique advanced skin care technology harnesses the power of potent hero ingredient Hyaluronic Acid, known for its exceptional hydrating qualities, to develop formulas that don’t just deliver the gold standard of makeup, but also ensure skin is infused with a dose of efficacious skincare that protects and hydrates.

BY TERRY has now become synonymous with multi benefit, high performance hybrid makeup formulas that have become a cult favourite amongst makeup artists, press, influencers and celebrities the world over.

Treat with Skincare 

HYALURONIC HYDRA-CONCEALER is a vegan, tasking concealer formula designed to specifically treat the delicate skin around the eye area, as well asdeliver a flawless makeup finish. The skin under the eyes isnotably thinner than on other parts of the body, and is more prone to dryness, skin discoloration and natural creasing. BY TERRY set out to develop the most nourishing treatment concealer yet, harnessing the cult hyaluronic skincare technology it is so well known for to deliver a brighter, healthier and more hydrated skin.

The creamy texture ensures super hydration without shine and glides on smoothly so the treatment properties infuse the skin with the full nourishing benefits. 

Article Photos: Magali Kriebel Photography @magaly_photography_

A Natural Look Colour Correct with Makeup

The smart blend auto adaptable technology infused in the HYALURONIC HYDRA-CONCEALER offers a smoothing, buildable makeup action to colour-correct, conceal, add radiance and luminosity with its coated pigments and mineral coated powders. Imperfections are blurred and signs of fatigue are erased. The non-caking formula ensures a long-lasting wear with weightless, natural coverage, in short: a flawless complexion.

A Smart-Blend Skincare Treatment Base Infused With Advanced Makeup Technology 

An Impressive 87% Skincare Base

The HYALURONIC HYDRA-CONCEALER is uniquely formulated with an 87% skincare base. The formula intensely focuses on treating the delicate skin around the eye so it looks and feels supple, hydrated and its healthiest yet.

For high performing results, an exclusive skincare duo of Hyaluronic Acid and Horse Chestnut Seed extract are expertly blended together to lock-in moisture, brighten dark circles and smooth fine lines. 

Article Photos: Magali Kriebel Photography @magaly_photography_

Anti Wrinkle Plumping Action Improves Skin Firmness 

Hyaluronic Acid is known as one of skincare’s most powerful ingredients for its unparalleled action targeting dryness and dehydration. Naturally occurring in the body, it is present in the skin and is renowned for its ability to attract and lock moisture to the skin, giving it the ability to instantly plump and smooth. With the natural aging process and exposure to eternal aggressors, the amount of Hyaluronic Acid in the body can reduce over time. The topical use of Hyaluronic Acid is a powerful tool in boosting skin’s hydration levels and ensuring it remains supple, particularly effective when used on skin that is prone to dryness as it get colder, or during cold spells of winter. 

Antioxidant Properties Heal & Strengthen Suits-All Skins 

HYALURONIC HYDRA-CONCEALER has been formulated with the ground-breaking technology that utilizes two different molecular weights of the hero ingredient, Hyaluronic Acid to ensure it not only hydrates the skin’s surface, but also infuses into the lower levels. These varying molecular weights ensure the formula offers a much deeper, long lasting hydrating action, diminishing the look of fine lines, wrinkles and offers a super nourishing action to restore and plump the skin. 

All-Natural Extract Helps Micro-Circulation 

This all-natural extract helps micro-circulation to ensure micro vessels are less visible resulting in brighter, more even-toned skin and a noticeable reduction in the appearance of dark circles around the eyes. Horse Chestnut Seed Extract is particularly effective in targeting areas that are known to be more susceptible to redness or more prone to discoloration. With use, dullness is kept at bay and skin looks noticeably soothed, radiant, and brighter overall. 

By Terry Hyaluronic Hydra-Concealer

Performance Makeup &
Auto Adaptable Shades For
Universal Shade Matching

Universally flattering on all skin tones, the auto adaptable formula is enriched with a special mix of 4 premium hydrophobic coated pigments and translucent mineral powder complex to ensure it blends smoothly a soft-focus blurring effect on fine lines, pores and imperfections. With excellent dispersibility and a unique creamy formula, once applied, it melts in smoothly, perfectly colour matching the skin and provides a long-lasting, natural looking coverage. The auto adaptable shade technology presents 6 skin flattering colours in the range from FAIR to DARK. 

Lumi-Matt Finish

A smart blend of translucent mineral coated powders work on visibly blurring & mattifying pores providing a silky soft, luminous finish that emulates the natural texture of skin. Dark circles and redness are concealed and blurred thanks to the mineral powder’s unique soft-focus effect. 


Designed to be portable, HYALURONIC HYDRA-CONCEALER is encased with an integrated blending brush that gently dispenses the correct amount to spot apply or brush on where it is needed for a precise and professional looking application. The portable concealer can be taken on the go and re-applied during the day, and as often as the skin needs a touch-up.


The Perfect Addition To Your Beauty Routine 

Use as part of your daily makeup ritual and use alongside your BY TERRY HYALURONIC HYDRA-PRIMER, HYALURONIC HYDRA-FOUNDATION and HYALURONIC HYDRA-POWDER of choice for a truly natural, flawless makeup look. 

Editorial Credits:
Model Emilija
Insta – @azomaa
Model Lani
Insta – @adasnacinal
Photography Magali Oliveira
Insta – @magalikriebel
Insta – @magaly_photography_
Make-up Daiana Banz
Insta – @daianabanz_makeup


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