The must have anti-aging


Lack of charisma is the second most mentioned concern regarding skin care. Worldwide, over 384 million women are affected.
Vitamin C is the second largest search term on Google.
#vitaminc appears on 1.7 million Instagram posts.
Over 50% of beauty selfies contain vitamin C products.



The lack of charisma, a consequence of skin aging, is a major concern for consumers worldwide. After a major innovation in hyaluronic acid in 2018, La Roche-Posay is now turning its attention to vitamin C, which dermatologists consider one of the most effective anti-aging molecules and appears to be a rising star on Google.
The latest addition to La Roche-Posay’s anti-aging portfolio, PURE VITAMIN C10, makes the skin glow. What is special about La Roche-Posay? The formula is very precise between dermatological active ingredients in an optimal concentration and balancing ingredients that soothe even the most sensitive skin.

Irregular complexion?


This unique anti-aging serum helps remove irregularities to reveal the full radiance of the skin. With pure vitamin C: a dermatologically recognized molecule for its properties of smoothing wrinkles, refining the complexion and making the skin glow. The skin immediately gets a natural glow and feels softer and better hydrated. The complexion looks more even in structure and color.

The heart of PURE VITAMIN C10 is a highly effective formula that combines 10% pure vitamin C with gently peeling salicylic acid, soothing neurosensin and thermal water from La Roche-Posay. So that even sensitive skin can benefit from the advantages of vitamin C.

Renovation to reveal sensitive skin’s radiance

  • Anti-Wrinkle
  • Boost Skins Radiance
  • Improves Skin texture
  • Reduces Wrinkles & Fine Lines
  • Smooths Imperfections / reveals Skin’s full radiance

Pure Vitamin C 10 prevents and helps correct the appearance of aging, even for sensitive skin.  Instantly, skin feels softer, more hydrated, and glowing. Wrinkles and fine lines appear reduced, skin texture and tone look more uniform, even. Skin regains its radiance. An irregular skin texture can make you look drained, older and more tired than you are. This is worse for sensitive skin, which can age differently and more rapidly (rednesses, thinner skin, more age marks).

Pure Vitamin C is a gold standard ingredient for both consumers and dermatologists and one of the must-have in anti-aging, it is renowned for its anti-wrinkle efficacy (pro-collagen) & its anti-oxidant power (anti-dullness), providing skin with visible radiance and glow.

Hyaluronic acid effectively plumps the skin, which reduces the appearance of fine lines and wrinkles, as well as improving skin hydration and texture.

Who is PURE VITAMIN C10 for?

  • For women with wrinkles, lack of radiance and skin irregularities (texture and tone)
  • For women looking for a serum with Vitamin C
  • All skin types even combination skin
  • Even with sensitive skin


10% vitamin c + salicylic acid + neurosensine] at a skin natural l ph5

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