WHEN CARE IS
SOURCE OF STYLING
“I have never been able to find clean, natural-origin styling formulas which also have the ability to instantly create a beautiful hairstyle, cause no irritation to the scalp or dry-out lengths.”
– Christophe Robin
Since the beginning of his career, Christophe Robin has developed his products with a strong emphasis on maintaining hair’s health. Styling products are known to cause damage over time, in turn compromising the hair’s natural beauty.
With his vast experience in nourishing hair care, Christophe made it his challenge to develop styling products that would provide long lasting care.
Most styling products contain silicones and alcohol which are used to create instant shine and decrease drying time. When used frequently, these ingredients can damage the hair fiber, affecting the hair’s natural protective barrier.
As a result, they:
- Make hair texture dry, brittle, and frizzy with visible hair damage and split ends;
- Leave product build-up in the hair and scalp, leading to irritation, dandruff, allergy or itchiness;
- Clog hair’ follicles and weaken roots which leads to hair loss;
- Disturb hair’s pH balance and affect color-treated hair by fading and discolorating the hair fiber;
- Increase oiliness through hair and scalp by attracting dirt and retaining sebum just as a magnet
Aware of this essential need for cleaner and more nurturing styling products for both the hair and scalp, Christophe Robin has developed a new and gentle botanical alternative.
CARE X STYLE
Today Christophe Robin is unveiling a new outlook on styling: CARE x STYLE. A disruptive philosophy which puts care as the source of styling. The ingredients found in the formulas deliver not only beautiful styling results, but also protective and nurturing virtues to the hair.
These clean styling formulas, composed of 99% natural-origin ingredients offer a common mantra for a daily styling routine: NURTURE – PROTECT – SHAPE.
Concentrated botanical formulas for protected and beautifully shaped hairstyle now and healthy hair tomorrow.
Highly-potent formulas for a superb styling result formulated without fragrance. These deeply nourishing leave-in textures are also formulated without silicones to respect the scalp and without alcohol to prevent dryness, color fading or oxidizing and damage to the hair fiber.
This new generation of styling products introduces two new members to the Christophe Robin’ line to tackle the nutrition and styling needs of frizzy hair, as well as naturally or permed curly hair. This new vision aims to make styling a part of the care routine.
Hair prone to frizz tends to be damaged. The outermost part of the hair are the cuticles which are composed of scales forming a protective barrier around the hair. When the scales are sealed, hair is healthy and strong; able to defend itself against external aggressors. When the scales are lifted, external factors are able to penetrate and harm the hair fiber making hair porous, vulnerable and dull. As a result, it is more difficult for the hair to protect itself against environmental stress such as pollution, weather changes or artificial heat, meaning these aggressors are harming the hair fiber while nutrition is locked out. Hair dries out as it is unable to retain nutrition at the heart of its fiber and is absorbing humidity.
Therefore, hair becomes frizzy.
ANTI-FRIZZ RESCUE MILK
WITH SHEA BUTTER
The anti-frizz rescue milk with shea butter is the new perfect ally to combat frizz for up to 48 hours. Its nourishing formula deeply treats hair while styling.
At the heart of the formula, shea butter, a generous butter from West African plains, is known to fortify and soften hair. Full of fatty-acids, it intensely nourishes the lengths for a sealed, strong hair fiber. It also offers an anti-inflammatory action to the scalp and reduces irritations without clogging hair’s follicles allowing the scalp to breathe.
Instantly, hair is frizz-free. Hair texture is enhanced and restructured, leaving hair with a healthy shine. Hair is more manageable, supple, making blow-drying easier and styling a breeze.
After several applications, hair is deeply nurtured and treated. Less and less frizz is forming. Hair is sheathed, reinforced and nutrition is retained at the core of the hair fiber. As a result, frizz is defeated.
This styling rescuer disciplines frizz from little baby hair to extra frizzy hair without weighing hair down.
Its non-humectant, non-sticky and light texture offers a non-greasy finish without build-up.
HOW TO APPLY:
Apply the milk evenly onto towel-dried hair from root to tip, including baby hair around the hairline. Blow-dry using the Christophe Robin Blow Dry Hair Brush or let air-dry naturally.
As an on-the-go touch-up, apply a pea size amount of the milk to dry hair to tame even the most stubborn frizz.
CURLS INTO DEEP
Curly hair is very fragile as it is naturally dry. When hair is curly, the sebaceous glands, responsible for the production of sebum, are smaller. Sebum is oft en only linked to oily scalps and hair however it also plays a very important role in maintaining hair’s health.
As the sebum glides through hair, it nourishes the lengths, creating an innate, nourishing barrier around the hair. For curly hair, less sebum is secreted, which means less nutrition is produced. Due to the hair’s spiral shape, the sebum is not able to fully reach the lengths and ends, hence hair cuticles stay open and lack nutrition.
In consequence, hair is porous, vulnerable, dry and curls are unstructured, hard to manage and frizzy.
LUSCIOUS CURL CREAM
WITH FLAXSEED OIL
The luscious curl cream with flaxseed oil is a true weightless curl enhancer shaping hair into style and leaving curls nurtured and sumptuous. Its deeply caring formula treats hair while styling.
Flaxseed oil, a strong and powerful plant-origin ingredient, enriched in fatty acids and omegas boosts hair’s nutrition. It mimics the sebum’s role by nourishing and maintaining hair health to restore elasticity and suppleness to the curls. Combined with aloe vera extract, a naturally hydrating ingredient rich in water and vitamins to sooth the scalp by creating a hydrating barrier around the hair cuticle.
Instantly, hair is nurtured and protected for bouncier, transformed and perfectly defined curls. Hair finish is controlled, soft and enhanced.
After several applications, a nourishing and sheathing barrier forms around the hair fiber by coating it to seal the cuticles. Hair is deeply nurtured and able to fight against external stress. Curls are more and more defined; frizz is conquered, and hair is shiny.
This styling savior empowers all curl types, even the curliest hair, providing instantly visible results.
Its non-greasy, lightweight texture immediately merges with the curls to achieve a natural finish without build-up.
HOW TO APPLY:
Apply the cream evenly to towel-dried hair from root to tip, concentrating on the thickest curls. Blow-dry hair using a diff user or let hair air-dry naturally. As a touch-up to refresh your curls, apply the cream in smaller quantity to dry hair for even bouncier curls.