AT A GLANCE
Luminous finish. Visible lift. Weightless comfort. SYNCHRO SKIN RADIANT LIFTING Foundation brings over 100 years of SHISEIDO research into the 21st century. Inspired by ukkiri, a Japanese term used to describe a hydrated and radiant complexion, this groundbreaking formula visibly lifts, refines, and smooths so that skin comes alive with light.
“Controlling and manipulating light on the skin is intrinsic to SHISEIDO’s DNA,” says James Boehmer, Global Artistic Director for SHISEIDO Makeup. “When conceptualizing this formula, our goal was to maintain an optimal level of luminosity in order to instantly shape and define the natural contours of the face while simultaneously minimizing the appearance of fine lines and smoothing uneven skin tone.”
Leveraging SHISEIDO’s skincare expertise, scientists developed innovative Light-Adjusting Technology to address the three major obstacles that impede radiance: fine lines and wrinkles, uneven skin tone, and lack of collagen. An exclusive blend of transparent pearls, radiant microcrystals, and advanced optical filters balances and adapts to any ambient lighting condition so that skin always looks illuminated.
“These ingredients work together synergistically to bounce light in a controlled way,” explains Gail Boyé, Senior Vice President of Global Product Development for SHISEIDO Makeup. “Additionally, our Smooth Trio Complex attracts and retains moisture for 24-hour hydration and all-day comfort.”
of Light-Adjusting Technology
“Controlling and manipulating light on the skin
is intrinsic to SHISEIDO’s DNA”
– James Boehmer, Global Artistic Director of SHISEIDO Makeup
Available in 30 shades, this all-day wear, medium-to-full, buildable coverage formula visibly smooths and conceals fine lines and wrinkles and refines the skin’s surface for a luminous finish that looks flawless in any light. A blend of humectants binds moisture to the skin for 24-hour hydration and all day comfort. Infused with SPF 30, vitamin C-rich mandarin peel extract, and beech tree bud extract that helps support collagen synthesis, this breathable and almost weightless formula also defends the complexion against damaging UV rays with SPF 30 for lasting radiance.
Three Components of Light-Adjusting Technology:
Radiant microcrystals provide a mirrorlike radiance that corrects shadows created by fine lines and wrinkles so that skin appears smoother and firmer.
Transparent luminous pearl is a flake-shaped micro powder that visibly counteracts pigmentation by creating a more even canvas that optimally reflects light.
A cutting-edge diffusing matrix accentuates contours and creates visual depth for a natural, three-dimensional look.
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Main Photo by Magali Kriebel.
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